About Us

For better and for worse, individual land-use decisions we make today will shape the Sierra and its future. Only Sierra Watch is built to ensure that those big, lasting decisions are made for the right reasons, with the best information, and with the timeless values of the Sierra at heart.

Over the last ten years, we have pioneered an effective approach to defending our favorite Sierra places. We play a unique role in the Sierra Nevada conservation community, shaping and focusing the enthusiasm of widespread constituencies into effective conservation campaigns.

Our in-house expertise includes campaign strategy, media relations, and local organizing.  We leverage these skills with direct access to the best experts in the fields of law, conservation, and land-use planning. Our strategic approach positions Sierra Watch to convert development threats into conservation victories.

Fundamentally, Sierra Watch organizes a shared commitment to the Sierra into effective conservation campaigns.